Different Projects

Digital products with purpose

We design human-centred digital products & software to solve real problems and improve people's lives.

Our work

My Canon Printer

We led the product discovery, strategy and service design for the launch of My Canon Printer - Canon's digital service platform for their new range of connected home and small office printers. When they setup their new smart printer, customers are invited to subscribe to a range of new Canon services - including Easy Ink Delivery Reminders to receive smart reminders from their printer before it runs out of ink and get replacements sent straight to their door via Canon's European e-commerce platform. Embedded directly with Canon's product innovation team we worked with senior marketing, hardware product and e-commerce stakeholders in Europe and Japan to carry out a range of discovery work including a competitive analysis of ink replenishment services already on the market in Europe and the US. We synthesised Canon user research on home printing across various customer personas, ran a series of customer journey mapping sessions, and then prioritised and managed a product launch roadmap while also leading the product/service delivery with Canon's development team (involving everything from working with connected hardware APIs to mapping the ink fulfilment and recycling experience for a Europe-wide service launch). Post-launch, we then helped Canon analyse data on signups and ink sales to continuously improve the user experience and business results.

Evrythng Product & UX strategy

Evrythng is a market-leading Internet of Things (IoT) SaaS platform for consumer brands. They manage billions of digital product identities through their platform - allowing businesses to add transparency throughout the supply chain and to offer added value to consumers through engaging with physical, connected products - letting them see the products they're buying are sustainably and ethically sourced and authentic. We work with Evrythng to streamline their Product and UX strategy across three different B2B and B2C product use cases. Embedded with their product team in London, we've helped create and rationalise journey maps and service design blueprints which help define the highest priority features that feed directly into their product roadmap. We've also developed a flexible user research methodology to help validate prototypes with several very different user types across different manufacturing industries.

Innovation for people living with Dementia

Working with C&C Housing Trust along with the Bath Institute of Medical Engineering and the University of Worcester, we led several product discovery workshops for an innovative new product aimed at delivering better person centred care for seniors living with Dementia within care homes. With the tablet-based Being Me product carers, residents and family members could increase connection and reduce feelings of stress and anxiety through simple exercises and sharing content (photos, audio, etc) as well as integrated video chat. We collaborated with the partners (experts in delivering Dementia care) to provide input on product strategy, user research and technology choices along with assisting in fundraising for the social enterprise venture.

Tools for tackling climate change

We helped Business in the Community launch the web presence for the Mayday Network - the UK’s largest network of businesses committed to taking action on climate change. The core objective of the Mayday website is to mobilise UK businesses large and small to provide interactive tools, advice and community/collaboration tools to help them reduce their carbon footprint.

Orange Phone Advisor

Phone Advisor is an in-store self-service tablet app for Orange retail shops across Europe and Africa. Customers answer a few questions about their lifestyle, phone usage and preferences and the algorithm returns personalised phone and wearables recommendations that they can demo in-store. Our work involved pairing with the Phone Advisor product manager to define product strategy through to final UI and included several iterations of sketching, wireframing, and clickable prototypes tested with Orange's international user panel for feedback.


ShowHows is our first product - an instructional publishing tool for businesses and organisations that lets them easily create and publish beautiful, step-by-step visual instructions, how-tos or tutorials for their users. ShowHows guides are web-based, look great on any device and they can be embedded on any site or blog. Find out more here:


Abbott Mentoring prototype

Abbott, the global healthcare giant, asked us to completely redesign an existing legacy mentoring app designed for US employees into a modern, global web-based app that would connect and match mentors and mentees to improve knowledge sharing and career development across the company of 70,000 people in 150 countries worldwide. We started by running a workshop with key executives and stakeholders where together we identified the problems and opportunities, drafted proto-personas of representative users and agreed the hypotheses we were going to test with our 'minimum viable product'. We then completed interviews with users around the world to gain valuable insights and feedback into how mentorship works at Abbott. Taking those insights, we developed a minimum viable product starting with sketches, iterating through higher-fidelity wireframes we could put in front of users, and finally building a functional responsive HTML prototype (image above) for further testing and feedback with real users.

Toptable iPhone app

We designed the user experience and interface for Toptable's iPhone app and mobile website (since acquired by OpenTable) - bringing Toptable's restaurant booking experience to mobile users for the first time. The app let Toptable users browse nearby restaurants, book tables, and even calculate tips and select wines. The app was downloaded over 100,000 times in the first two weeks after launch.

Orange Community

We designed and built a complete volunteering app for Orange employees – allowing them to find, register for and book volunteering dates with Orange-supported charities nationwide and then create an interactive diary of their experience to share with the company.

Working directly with the product owner we defined the requirements, developed and refined the user journeys, business rules and application logic, and then produced several iterations of prototypes leading to final interface designs and a fully featured web app made available to 12,000 UK employees.

Orange Employee Intranet UX

Working closely with Orange, we conducted a strategic overhaul of their UK intranet's information architecture and overall user experience with the aim of making it a more social experience for employees. Using participative techniques including workshops, interviews, and card sorts we devised a new unified information architecture which rationalised the diverse content and simplified user journeys to key content, tasks and features for the internal audience of 15,000 employees. The resulting intranet (rebranded EE after Orange and T-Mobile joined forces) was named a Top 10 Global Intranet in the Nielsen/Norman Group's 2012 Intranet Annual.

Future Leaders Training platform

Future Leaders is an education charity from Ark (Absolute Return for Kids) which trains aspiring leaders to lead challenging schools across the UK. They wanted to create an online training hub where aspiring school leaders participating in their programmes could come to enhance their real-world training with articles, videos, blogs, case studies, and online discussions with their peers and mentors. We created a simple and elegant UX and information architecture for the site including wireframes of the key user journeys through the varied content types and training modules. Then we created a compelling visual and user interface design to establish the feeling of a vibrant hub that people want to come back to again and again as a valuable resource.

Just-Eat UX & UI Redesign

Just-Eat are building the world's leading online takeaway ordering service and brand - giving independent restaurants around the world the power to take online orders from customers through a single e-commerce platform. We were asked to overhaul and improve the site's user experience and user interface following their Series A investment. We also designed the UI for their first iPhone app and designed and built responsive templates for their co-branded restaurant website product.

What we do

We work with purpose-driven organisations who share our belief that the power of software can be a force for good in the world. 

Collaborating with product teams across both large enterprises and early-stage startups, we use a blend of lean, agile and Design Thinking techniques unique to your problem or opportunity to help you find the right product to build. Whether we’re involved at the discovery/strategy stage for a new product MVP or working to optimise or redesign an existing product, we help guide you towards the most important problems to solve by focussing on the user first and foremost and how your software can best add value to their lives.

Our work has given us experience across many sectors including Software as a Service (SaaS), Internet of Things/Connected Hardware, Education (EdTech), Healthcare (HealthTech), Employee Experience (HRTech), Sustainability (CleanTech).


Most often what we do involves a mix of the following consulting services:

Get in touch

We’d love to hear more about your product, answer your questions and see how we can help. Send an email to hello@differentprojects.co.uk and let’s have a chat.

We’re based in East London and work with teams across the UK, Europe and the USA.