Different Projects

A digital products workshop


We help great organisations design and build digital products and services that improve people’s lives.

Our work

Here are some of the clients and products we're proud to have worked with and on.

Orange Phone Advisor

Phone Advisor is an in-store self-service tablet app for Orange retail shops across Europe and Africa. Customers answer some questions about their lifestyle, phone usage and preferences and the algorithm returns the best phones for them based on their tastes and preferences. Our work involved pairing with the Phone Advisor product manager to define product strategy and included several iterations of sketching, wireframing, and clickable prototypes tested with Orange's international user panel for feedback.

ShowHows

ShowHows is our first product - a platform for businesses and organisations to help them easily create and publish beautiful, visual instructions, how-tos or tutorials for their products or services. ShowHows are web-based, look great on any device and they can be embedded on sites or blogs. Have a look and sign up for a demo.

showho.ws

Abbott Mentoring app prototype

Abbott, the global healthcare giant, asked us to completely redesign an existing legacy mentoring app designed for US employees into a modern, global web-based app that would connect and match mentors and proteges across the company of 70,000 people in 150 countries worldwide. We started by running a workshop with key executives and stakeholders where together we identified the problems and opportunities, drafted proto-personas of representative users and agreed the hypotheses we were going to test with our 'minimum viable product'. We then completed interviews with users around the world to gain valuable insights and feedback into how mentorship works at Abbott. Taking those insights, we developed a minimum viable product starting with sketches, iterating through higher-fidelity wireframes we could put in front of users, and finally building a functional responsive HTML prototype (image above) for further testing and feedback with real users.

Toptable iPhone app & mobile site

We designed the user experience and interface for Toptable's (now part of OpenTable) iPhone app and mobile website - bringing Toptable's restaurant booking experience to mobile users for the first time. The app lets Toptable users browse nearby restaurants, book tables, and even calculate tips and select wines. The app was downloaded over 100,000 times in the first two weeks after launch. View the mobile site Download the iPhone App

Orange Community

We designed and built a complete volunteering app for Orange employees – allowing them to find, register for and book volunteering dates with Orange-supported charities nationwide and then create an interactive diary of their experience to share with the company.

Working directly with the product owner we defined the requirements, developed and refined the user journeys, business rules and application logic, and then produced several iterations of prototypes leading to final interface designs and a fully featured web app made available to 12,000 UK employees.

EE Leadership blogging platform

We built this internal social blogging platform for the leadership at EE (Everything Everywhere) to allow them to communicate more frequently and share their objectives with employees in a way they can relate to. Now EE leaders can post text, photos, video or short status messages whenever they want to the entire company. And employees can use common social features (liking, tagging, commenting, ask me anything) to send feedback and new ideas straight to the top.

Samsung Movies prototype

Together with our agency partner, we re-imagined the user experience of Samsung's own movie streaming service which allowed owners of Samsung devices (mobiles, tablets, laptops, connected TVs) to rent or buy movies and TV shows for streaming or download. We devised a series of wireframes and prototypes which simplified the information architecture of the product making searching and discovery of video content easier and more intuitive while also amplifying the opportunities for Samsung to provide contextually-relevant content recommendations to provide value and increase revenues of the service.

Office Group Network

The Office Group specialises in design-led, environmentally-friendly offices and co-working in more than 20 very unique spaces around London. We designed and built the social network that's accessible by all the businesses in their properties. It gives the businesses a networking tool to connect with each other for sharing tips and advice, promoting and trading services, and finding out about news and events going on within the network.

Orange Intranet user experience redesign

Working closely with Orange, we conducted a strategic overhaul of their UK intranet's information architecture and overall user experience with the aim of making it a more social experience for employees. Using participative techniques including workshops, interviews, and card sorts we devised a new unified information architecture which rationalised the diverse content and simplified user journeys to key content and features for the internal audience of 15,000 employees. The resulting intranet (rebranded EE after Orange and T-Mobile joined forces) was named a Top 10 Global Intranet in the Nielsen/Norman Group's 2012 Intranet Annual.

Future Leaders Training platform

Future Leaders is an education charity which trains aspiring leaders to lead challenging schools across the UK. They wanted to create an online training hub where aspiring school leaders participating in their programmes could come to enhance their real-world training with articles, videos, blogs, case studies, and online discussions with their peers and mentors. We created a simple and elegant UX and information architecture for the site including wireframes of the key user journeys through the varied content types and training modules. Then we created a compelling visual and user interface design to establish the feeling of a vibrant hub that people want to come back to again and again as a valuable resource.

Just-Eat UX & UI Redesign

Just-Eat are building the world's leading online takeaway ordering service and brand - giving independent restaurants around the world the power to take online orders from customers through a single e-commerce platform. We were asked to overhaul and improve the site's user experience and user interface following their Series A investment. We also designed the UI for their first iPhone app and designed and built responsive templates for their co-branded restaurant website product.

ITV User experience strategy

Prior to their channel rebranding, ITV Digital commissioned us to work alongside their digital production team consulting on user experience strategy and interface design concepts for ITV2's online presence and specific programmes like The X-Factor.

Build the right product

You can build anything, right? But what’s the right thing to build right now for your customers? That’s the question we help clients answer everyday.

We collaborate with product teams at both large enterprises and early-stage startups using a blend of lean startup, lean UX, agile and Design Thinking tools and techniques unique to your problem or opportunity. Whether we’re helping at the product discovery/strategy stage for a new product or helping to optimise or redesign an existing product, we guide you towards the right problem to solve by focussing on the user (your customer) first and foremost and discovering together how you can best add value to their lives.

Our work emphasises outcomes and we help you establish metrics that matter for your product’s success. Often, our final deliverable is a prioritised product backlog and/or a prototype for your product validated with real user insights. Other times, you may want our consultants to stick around and help build/launch as well. Throughout our work with you we’re independent and technology agnostic partners, either working within your technology constraints or letting technology choice be guided by customer needs.

Here is what we offer:

How can we help?

We'd love to hear more about your product, answer your questions and see how we can help. Drop us a line at hello@differentprojects.co.uk or give us a call on 0207 183 0113 for a chat. We're based in London and work with clients across the UK, Europe and the USA.

To get started, here are some common questions we get asked about how we approach product strategy, design and development.

How do we know what our customers really want?

You probably know this already, but you do have to get out and talk to them! We can help with quick, low-cost, effective user research and testing to give you confidence you’re on the right track with your product. Talking to your users shouldn't be scary or expensive!


What about convincing our stakeholders?

Honestly, the best thing you can do is make sure they have a real shared understanding of your problem or opportunity early on. We involve them in workshops and create a prototype of your product you can share to get buy-in and gain their trust.


Why don’t you talk about MVPs?

Glad you asked! We think the term MVP is used a lot (A LOT) and we tend to find it means something different to everyone and therefore is often misunderstood. We like to aim for clarity and labels like “prototypes”, “alphas”, “betas” rather than MVPs.

Can you help us build our product too?

Yup - our consultants have years of experience delivering successful products. We can call on our network of technology specialists (either local or offshore) to build an agile product development team for you - handing the product back over to your team (with training and support) when the time is right.