Different Projects

A digital products workshop

We help great organisations design and build digital products and services that improve people’s lives.

Our work

Here are some of the clients and products we're proud to have worked with and on.

Evrythng Product & UX strategy

Evrythng is a market-leading Internet of Things (IoT) SaaS platform for consumer brands. They manage billions of digital product identities through their platform - allowing businesses to track their products through the supply chain and to offer added value to consumers through engaging with physical, connected products - letting them see products are ethically sourced and authentic. We work with Evrythng to streamline their Product and UX strategy across three different B2B and B2C product use cases. Embedded with their product team in London, we've helped create and rationalise journey maps and service design blueprints which help define the highest priority features that feed directly into their product roadmap. We've also developed a flexible user research methodology to help validate prototypes with several very different user types across different manufacturing industries.

My Canon Printer

We led the product discovery, strategy and service design for the launch of My Canon Printer - Canon's home for their new range of connected home and small office printers. Customers land on the site when they setup their new smart printer (on desktop or mobile) and then are able to subscribe to a range of new Canon print services - including Easy Ink Delivery Reminders to receive smart reminders from their printer before it runs out of ink and get replacements sent straight to their door. Embedded directly with Canon's product owner and team we worked with senior marketing, product and e-commerce stakeholders in Europe and Japan to carry out a range of discovery work including a competitive analysis of ink replenishment services already on the market in Europe and the US. We synthesised Canon user research on home printing across various personas, ran a series of customer journey mapping sessions, and then prioritised and managed a product launch roadmap while also leading the product/service delivery with Canon's development team (involving everything from working with hardware APIs to mapping the fulfilment and delivery experience for a Europe-wide service launch). Post-launch, we then helped Canon analyse data on signups and ink sales to continuously improve the user experience and business results.

Orange Phone Advisor

Phone Advisor is an in-store self-service tablet app for Orange retail shops across Europe and Africa. Customers answer some questions about their lifestyle, phone usage and preferences and the algorithm returns the best phones for them based on their tastes and preferences. Our work involved pairing with the Phone Advisor product manager to define product strategy through to final UI and included several iterations of sketching, wireframing, and clickable prototypes tested with Orange's international user panel for feedback.


ShowHows is our first product - an instructional publishing tool for businesses and organisations that lets them easily create and publish beautiful, step-by-step visual instructions, how-tos or tutorials for their users. ShowHows guides are web-based, look great on any device and they can be embedded on any site or blog. Find out more here:


Abbott Mentoring app prototype

Abbott, the global healthcare giant, asked us to completely redesign an existing legacy mentoring app designed for US employees into a modern, global web-based app that would connect and match mentors and proteges across the company of 70,000 people in 150 countries worldwide. We started by running a workshop with key executives and stakeholders where together we identified the problems and opportunities, drafted proto-personas of representative users and agreed the hypotheses we were going to test with our 'minimum viable product'. We then completed interviews with users around the world to gain valuable insights and feedback into how mentorship works at Abbott. Taking those insights, we developed a minimum viable product starting with sketches, iterating through higher-fidelity wireframes we could put in front of users, and finally building a functional responsive HTML prototype (image above) for further testing and feedback with real users.

Toptable iPhone app & mobile site

We designed the user experience and interface for Toptable's (now part of OpenTable) iPhone app and mobile website - bringing Toptable's restaurant booking experience to mobile users for the first time. The app lets Toptable users browse nearby restaurants, book tables, and even calculate tips and select wines. The app was downloaded over 100,000 times in the first two weeks after launch. View the mobile site Download the iPhone App

Orange Community

We designed and built a complete volunteering app for Orange employees – allowing them to find, register for and book volunteering dates with Orange-supported charities nationwide and then create an interactive diary of their experience to share with the company.

Working directly with the product owner we defined the requirements, developed and refined the user journeys, business rules and application logic, and then produced several iterations of prototypes leading to final interface designs and a fully featured web app made available to 12,000 UK employees.

EE Leadership blogging platform

We built this internal social blogging platform for the leadership at EE (Everything Everywhere) to allow them to communicate more frequently and share their objectives with employees in a way they can relate to. Now EE leaders can post text, photos, video or short status messages whenever they want to the entire company. And employees can use common social features (liking, tagging, commenting, ask me anything) to send feedback and new ideas straight to the top.

Samsung Movies prototype

Together with our agency partner, we re-imagined the user experience of Samsung's own movie streaming service which allowed owners of Samsung devices (mobiles, tablets, laptops, connected TVs) to rent or buy movies and TV shows for streaming or download. We devised a series of wireframes and prototypes which simplified the information architecture of the product making searching and discovery of video content easier and more intuitive while also amplifying the opportunities for Samsung to provide contextually-relevant content recommendations to provide value and increase revenues of the service.

Office Group Network

The Office Group specialises in design-led, environmentally-friendly offices and co-working in more than 20 very unique spaces around London. We designed and built the social network that's accessible by all the businesses in their properties. It gives the businesses a networking tool to connect with each other for sharing tips and advice, promoting and trading services, and finding out about news and events going on within the network.

Orange Intranet user experience redesign

Working closely with Orange, we conducted a strategic overhaul of their UK intranet's information architecture and overall user experience with the aim of making it a more social experience for employees. Using participative techniques including workshops, interviews, and card sorts we devised a new unified information architecture which rationalised the diverse content and simplified user journeys to key content and features for the internal audience of 15,000 employees. The resulting intranet (rebranded EE after Orange and T-Mobile joined forces) was named a Top 10 Global Intranet in the Nielsen/Norman Group's 2012 Intranet Annual.

Future Leaders Training platform

Future Leaders is an education charity which trains aspiring leaders to lead challenging schools across the UK. They wanted to create an online training hub where aspiring school leaders participating in their programmes could come to enhance their real-world training with articles, videos, blogs, case studies, and online discussions with their peers and mentors. We created a simple and elegant UX and information architecture for the site including wireframes of the key user journeys through the varied content types and training modules. Then we created a compelling visual and user interface design to establish the feeling of a vibrant hub that people want to come back to again and again as a valuable resource.

Just-Eat UX & UI Redesign

Just-Eat are building the world's leading online takeaway ordering service and brand - giving independent restaurants around the world the power to take online orders from customers through a single e-commerce platform. We were asked to overhaul and improve the site's user experience and user interface following their Series A investment. We also designed the UI for their first iPhone app and designed and built responsive templates for their co-branded restaurant website product.

ITV User experience strategy

Prior to their channel rebranding, ITV Digital commissioned us to work alongside their digital production team consulting on user experience strategy and interface design concepts for ITV2's online presence and specific programmes like The X-Factor.

What we do

You can build anything, right? But what’s the right thing to build right now for your customers? That’s the question we help clients answer everyday.

We collaborate with product teams at both large enterprises and early-stage startups using a blend of lean startup, lean UX, agile and Design Thinking tools and techniques unique to your problem or opportunity. Whether we’re helping at the product discovery/strategy stage for a new product or helping to optimise or redesign an existing product, we guide you towards the right problem to solve by focussing on the user (your customer) first and foremost and discovering together how you can best add value to their lives.

Our work emphasises outcomes and we help you establish metrics that matter for your product’s success. Often, our final deliverable is a prioritised product backlog and/or a prototype for your product validated with real user insights. Other times, you may want our consultants to stick around and help build/launch as well. Throughout our work with you we’re independent and technology agnostic partners, either working within your technology constraints or letting technology choice be guided by customer needs.

Here is what we offer:

Get in touch

We'd love to hear more about your product, answer your questions and see how we can help. Drop us a line at hello@differentprojects.co.uk or give us a call on 0207 183 0113 for a chat.

We're based in East London and work with clients across the UK, Europe and the USA.