Different Projects

A digital products workshop

We design and build multi-platform digital products and services that improve people's lives.


A small selection of work we've done for clients ranging from startups to large enterprises.

Orange Phone Advisor

Phone Advisor is an in-store self-service tablet app for Orange retail shops across Europe and Africa. Customers answer some questions about their lifestyle, phone usage and preferences and the algorithm returns the best phones for them based on their tastes and preferences. Our work involved pairing with the Phone Advisor product manager to define product strategy and included several iterations of sketching, wireframing, and clickable prototypes tested with Orange's international user panel for feedback.


ShowHows is our first product - a platform for businesses, organisations and individuals to help them publish beautiful, visual instructions, how-tos or tutorials for their products or services. ShowHows are web-based, look great on any device and they can be embedded on sites or blogs. Visit the site and sign up to join the private beta.


Abbott Mentoring app prototype

Abbott, the global healthcare giant, asked us to completely redesign an existing legacy mentoring app designed for US employees into a modern, global web-based app that would connect and match mentors and proteges across the company of 70,000 people in 150 countries worldwide. We started by running a workshop with key executives and stakeholders where together we identified the problems and opportunities, drafted proto-personas of representative users and agreed the hypotheses we were going to test with our 'minimum viable product'. We then completed interviews with users around the world to gain valuable insights and feedback into how mentorship works at Abbott. Taking those insights, we developed a minimum viable product starting with sketches, iterating through higher-fidelity wireframes we could put in front of users, and finally building a functional responsive HTML prototype (image above) for further testing and feedback with real users.

Toptable iPhone app & mobile site

We designed the user experience and interface for Toptable's (now part of OpenTable) iPhone app and mobile website - bringing Toptable's booking experience to mobile users for the first time. The app lets Toptable users browse nearby restaurants, book tables, and even calculate tips and select wines. The app was downloaded over 100,000 times in the first two weeks after launch. View the mobile site Download the iPhone App

Orange Employee social application

Orange's first employee social network – designed and built by us. It supported the launch of the "I am" brand campaign and got employees energised about the new positioning by allowing them to create their own profiles and unique "I am" personal statements to share which could then be printed on physical objects like notebooks and t-shirts.

Channel 4 Alone in the Wild

This Channel 4 reality documentary dropped a guy (Ed) into the remote Canadian wilderness with not much more than a tent, flashlight and satellite phone to see what would happen. We created a second screen app for Channel 4 allowing viewers to track Ed's movements (based on his GPS data) and read his daily tweets from the satellite phone in real-time (via a Google Maps/Twitter integration) during the programme's duration.

Orange Community

We created a complete volunteering app for Orange employees – allowing them to find, register for and book volunteering dates with Orange-supported charities nationwide and then create an interactive diary of their experience to share with the company.

EE Leadership blogging platform

We built this internal social blogging platform for the leadership at EE (Everything Everywhere) to allow them to communicate more frequently and share their objectives with employees in a way they can relate to. Now EE leaders can post text, photos, video or short status messages whenever they want to the entire company. And employees can use common social features (liking, tagging, commenting, ask me anything) to send feedback and new ideas straight to the top.

Samsung Movies prototype

Together with our agency partner, we re-imagined the user experience of Samsung's own movie streaming service which allowed owners of Samsung devices (mobiles, tablets, laptops, connected TVs) to rent or buy movies and TV shows for streaming or download. We devised a series of wireframes and prototypes which simplified the information architecture of the product making searching and discovery of video content easier and more intuitive while also amplifying the opportunities for Samsung to provide contextually-relevant content recommendations to provide value and increase revenues of the service.

Office Group Network

The Office Group specialises in design-led, environmentally-friendly offices and co-working in 14 very unique spaces around London. We designed and built the social network that's accessible by all the businesses in their properties. It gives the businesses a networking tool to connect with each other for sharing tips and advice, promoting and trading services, and finding out about news and events going on within the network. We've also done their public marketing site too.


Orange Intranet user experience redesign

Working closely with Orange, we conducted a strategic overhaul of their UK intranet's information architecture and overall user experience. Using participative techniques including workshops, interviews, and card sorts we devised a new unified information architecture which rationalised the diverse content and simplified user journeys to key content and features for the internal audience of 15,000 employees. The resulting intranet (rebranded EE after Orange and T-Mobile joined forces) was named a Top 10 Global Intranet in the Nielsen/Norman Group's 2012 Intranet Annual.

Future Leaders Training platform

Future Leaders is an education charity which trains aspiring leaders to lead challenging schools across the UK. They wanted to create an online training hub where aspiring school leaders participating in their programmes could come to enhance their real-world training with articles, videos, blogs, case studies, and online discussions with their peers and mentors. We created a simple and elegant UX and information architecture for the site including wireframes of the key user journeys through the varied content types and training modules. Then we created a compelling visual and user interface design to lend the feeling of a vibrant hub that people want to come back to again and again as a valuable resource.

Just-Eat UX & UI Redesign

Just-Eat are building the world's leading online takeaway ordering service and brand - giving independent restaurants around the world the power to take online orders from customers through a single e-commerce platform. We were asked to overhaul and improve the site's user experience and user interface following their Series A investment. We also designed the UI for their first iPhone app and designed and built responsive templates for their co-branded restaurant website product.

ITV User experience strategy

Prior to their channel rebranding, ITV Digital commissioned us to work alongside their digital production team consulting on user experience strategy and interface design concepts for ITV2's online presence and specific programmes like The X-Factor.

Phaidon 30,000 Years of Art

We've worked with Phaidon Press on many microsites to enhance and support their beautiful art & design books including Wallpaper City Guides and Nicholas (the famous French children's series). One of our favourite projects for Phaidon, this microsite was commissioned to promote the launch of the massive 30,000 Years of Art book. The site includes an interactive timeline where you can explore important works of art across 30,000 years of history, zoom-able page spreads, and a quiz to test your art history knowledge.

What we do

We're a friendly bunch of UX strategists, designers, developers and product people interested in making digital products that matter. We want to work on technology that makes people's lives better - through education, opening opportunities, sharing, or simply making daily life more productive and enjoyable - at home or at work.

We've helped global companies and organisations create disruptive digital products & services and nimble startups get off the ground with specific product strategy or development consulting. We're big fans of close collaboration with our clients and getting feedback early (and often) from real users. For those reasons we approach all our projects using our own special blend of lean, agile, and Design Thinking principles.

And this is what we do:

Working with us

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Sorry, we don't have any permanent openings right now.

We're always looking to grow our network of collaborators though. If you freelance, please email work@differentprojects.co.uk with CVs and portfolios.